meet ALEX

LX – It’s a cute little play on words that’s both personal and professional. It’s not a grand ‘behind the name’ story, I know, but I was brought up on the KISS life philosophy.

KISS; Keep it Simple, Stupid. Therefore, Alex = LX = LX Copy. 

So let’s not overcomplicate things. Here’s what you need to know about me:

Mum to two beautiful boys, author-in-progress, hot chip enthusiast, theoretical gin drinker, ex-pro athlete with knee and ankle problems, always being told I’m tall because it hasn’t been obvious my entire life, constantly in need of: sleep, cuddles, and skin that tans a bit easier, music lover who can’t sing or dance, scorpio, and rediscovering my inner child all the time (which is easy to do with rambunctious little boys using me as a climbing frame).

So LET'S GET STARTED

Warmth. Integrity. Thoughtfulness. 

I was using a friend as a sounding board, trying to figure out what I want this business to be, how it can represent who I am, and I realised just how much I not only love helping people, but I also enjoy being a part of the journey and seeing it come to fruition. So warmth, integrity, and thoughtfulness are three things I want to provide along the way to those seeking my assistance as they strive for their own greatness.

Additionally, I’ve spent years working in teams toward a common goal, and I learned how incredibly  important it is to know who you are, and what you want to represent.

So LX Copywriting is here for you, and is built on these values:

Authenticity; I can’t act, it’s laughable, (literally, I’ve been laughed at), so i am who i am, always

Intentionality; every word, every choice, is made with deliberate intention, guaranteeing quality work.

Collaboration; I’m a team player, always have been.

Respect; respect the work, respect the process, and respect your fellow human beings.

Things I’m currently into

the sky coloured gradient pink and purple with pink peach and purple clouds during sunset
ambient background music
an elegant white porcelain teacup and saucer with gold leaf decoration and two visible pink flowers with green leaved painted on the cup, a decorative handle, a gold teaspoon on the saucer and a pink rose beside it on the table in a well-lit photograph
discovering new flavours of tea, and continuing my quest for pretty teacups and mugs
one square of a Sudoku puzzle partly filled in with the numbers 6, 2, 7, 3, and 4
unwinding with Sudoku puzzles
a book opened to the centre with the two middle pages folded inward to make a heart
working on my novel
the greek alphabet in lowercase written in three lines with white chalk on a black chalkboard
learning Greek, always
a childs wooden toy train tracks on a blue rug
creating epic train tracks with my sons

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Contact

Home base: Athens, Greece.
Working globally.

E: alexsheedy@lxcopy.com

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